Snapchat Marketing Your Guide to Learn It Easily and Follow 3 Important Tips

Snapchat marketing has become important in marketing plans because relying on social media platforms in the marketing and advertising process, especially the most famous platforms such as electronic marketing on Snapchat, Facebook, Instagram, Twitter, and YouTube, has become the main trend and one of the most important strategies followed in e-commerce. Most e-store owners, service providers, and brand owners make it a priority to use social media platforms primarily within their marketing plans.

This is to make the most of the multiple advantages, the most important of which is the widespread it achieves in a short time. And the diversity of users in different age, intellectual, cultural, and consumer groups, thus finding potential customers. One of the most important of these platforms is Snapchat, which is remarkably popular in the Arabian Gulf region, which creates an excellent opportunity, because exploiting it effectively creates many possibilities for profit in the process of promoting your business, and this is what we will discuss.

Why care about Snapchat marketing?

Snapchat marketing is a smart and profitable strategy. This is because Snapchat has more than 500 million active monthly users, and more than 200 million active daily users according to this year’s statistics. It is worth noting the continuous growth and spread of this platform in Saudi Arabia, which has made it popular, and the category of Snapchat users from 18-35 years old is the most consuming.

When its users, content writers, and brand marketers, are observed, they produce short clips with simple tools and garner millions of views daily. This indicates that Snapchat is characterized by the ease of creating content and using its tools to attract followers. Ease of creating a business account from your account. All you have to do is click on the information manager, choose a business account, then log in using the same information for your account, and it will be created automatically.

Types of Content That Are Appropriate for Snapchat Marketing

Achieving the desired goals of e-marketing on Snapchat requires the correct use of each tool. We have collected for you the most important steps through which you can improve the quality of marketing content and the rate of interaction from potential customers.

Use Stories and Chat

The content on Snapchat varies from photos and videos that have a display duration ranging from one to 10 seconds, depending on your choice. You can share them through private messages to your followers, which disappear after viewing, or Stories, which appear to your friends and followers for only 24 hours. We advise you to focus on the most important feature of the product or the most important benefit of the service that you want to display simply and understandably. Also, through your account settings, you can choose to display Stories to expand your visibility to all possible accounts instead of only showing them to your friends and followers. We also advise you to publish content through Stories and avoid using private messages Chat excessively to avoid annoying potential customers.

Use Stickers, Memories, and Filters

Use Stickers and add them to photos and videos in a way that is consistent with the content and appropriate to the nature of your business. You can also convert captured photos, for example, products, into Stickers through the Scissors tool. Use them in any future posts for the account or for followers to increase interaction with your business account and diversify the presentation of your products smoothly and without repeating the same style while diversifying the duration of displaying photos and videos.

One way to market on Snapchat is to add a URL to your published content to make it easier to reach your store or website. You can choose appropriate call-to-action (CTAs) that encourage potential customers to take the desired action. A useful feature is the Memories feature, which allows you to prepare posts in advance when you have great ideas and save them, then control when to publish or share them in the future at the appropriate time you set yourself.

One of the benefits of activating filters for published content is that it enables you to track and display the geographic location, messages, and brand logo. Using Geo Filters with published content also works to target potential customers in specific geographic locations and times, which allows you to target any area. For example, when you own a product and aim to do electronic marketing on Snapchat for it in the Riyadh region, this feature will help you save time and effort. All you have to do is specify the region and target group information. This feature will automatically display the product to the targeted customers accurately, which increases your ability to get serious customers to purchase your product.

Snapchat Ads and Their Importance in Online Marketing on Snapchat

Advertising campaigns are one of the fastest ways to achieve your e-marketing goals on Snapchat, as this platform provides a variety of ads through which you can accurately target potential customers based on their interests and demographic characteristics such as age group, income, geographic location, previous dealings with your business, and the category of customers similar to your potential customers.

Among the marketing goals that must be worked on to achieve through electronic marketing on Snapchat:

– Increase brand awareness.

– Increase the volume of visits to your store or website to ensure potential customers.

– Learn more about potential customers and get their information Lead generation.

– Increase engagement with your business account.

Types of ads on Snapchat:

1- Snap lentils

This type of ad appears when browsing the published content and is in the form of an image, short video, or animated GIF. As for directing the interactor, it must be precisely determined according to the marketing activity. For example, from your website or the official mobile application of your brand. Or through a form prepared to obtain data from your potential customers.

A collection of lentils

They are displayed while browsing Stories posted on Snapchat. Their main use is to display products and services with the ability to shop and easily communicate with the business that you are marketing on Snapchat.

3- Story Ads

Ads are displayed with popular content suitable for followers in the Discovery section, and you can create and publish from 3 to 20 Stories to display your various products, new services, or temporary and exclusive offers that you provide to your customers.

4- Filter Ads

Filters ads from the name you understand that this type is customized with features you add such as geographic location and timing. That is, when customers who are interested in your product or service are in the range you specified, the ad will appear to them. This flexibility in determining the target location and the information required for your customers and their interest made it one of the most powerful ads, as it achieved high levels of daily viewing reaching 60%, which is what makes it widely used. Some other add-ons and tools help you know the performance of the advertising campaign, including Snapchat Ads Manager statistics. Also, track customer interaction with ads using Snap Pixel and their activity on your store or website. You can also specify the percentage of completion of the conversions you want.

Tips for Using Snapchat Features Smartly for Snapchat Marketing Goals

First, cooperation with the influencer accelerates the spread and facilitates electronic marketing on Snapchat.

An influencer is someone who has a large following on their account. Influencers have the experience and ability to share their stories and attract followers quickly, which is exactly what makes your account grow at a good pace. Collaborating with influencers who have large accounts on Snapchat is an excellent source for online marketing on Snapchat for your brand’s content and spreading awareness about it. But be careful of two things: do not base your choice on price alone, nor the number of followers, although this is an important factor, but rather focus on the extent of regular audience interaction with the influencer’s content. Also, choose an influencer who is followed by your target audience or who is relevant to your content and business, in other words, the category you are targeting.

Secondly, continuous interaction with followers maintains your brand in electronic marketing on Snapchat.

To continue your e-marketing on Snapchat efficiently and effectively, you must continue to interact with your followers. What obliges you to constantly interact is new followers, for example, if you are added by a large number of users when collaborating with an influencer. You must introduce your product or service to gain new followers. Because Snapchat deletes old content after 24 hours, and if you do not provide new and modern content on your account, you will lose a golden opportunity to attract the attention of new followers.

You can also use two great features on Snapchat, Swipe Up to Call and Swipe Up to Text. This makes it easy for users interested in your business to contact you with one swipe. It is also important to view the messages you receive from followers respond to them and answer their questions and inquiries. This enhances their confidence in your business. One of the points that distinguishes business owners is the extent to which they care about customers before and after purchasing a product or service. This is a smart move that adds stars to the overall rating of your service, which provides a good experience for your customers that makes them permanent and marketers of your service because of their positive opinion.

Third, keep up to date with new features of e-marketing on Snapchat.

Snapchat developers continue to add new great features, so you should check from time to time about the latest developments and features added to the application, to keep up with the latest. Also, take advantage of the facilities that suit the goal of electronic marketing on Snapchat and achieve growth for your brand smoothly.

Among the interesting features launched by Snapchat:

Snap Map:

A smart feature that allows sharing the geographic location and also facilitates the process of searching for businesses within a specific geographic range specified by the user. All the user has to do is activate this feature to show him the businesses spread near him and he can expand or narrow the search and choose what suits him. It also has another use for service owners through which they study the market and know the competitors in their area.

3D Camera Mode:

It adds a third dimension to the image, when the user shakes the phone, the 3D effect appears, which is a useful feature for products and brands when advertising new products, as it allows the product to be displayed professionally and creatively to highlight its different aspects more clearly. Publishing your products professionally with this feature is attractive and eye-catching, and this is what store owners focus on because the duration of displaying the content is short and thus makes an innovative and effective difference.

E-marketing on Snapchat is a golden opportunity to develop your business or various services and a new gateway full of opportunities to achieve your marketing goals. By following the above-mentioned steps and focusing on them, you will seize this opportunity to expand your business on a platform that contains many potential customers. All you need is to exploit Snapchat in your creative way to reserve a place and a distinguished audience on the platform. Our e-marketing steps help you activate all marketing and promotional opportunities for your activity on Snapchat and manage your account and ads on Snapchat.

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