Email Marketing with 3 Steps to Email Marketing Campaigns

Email marketing is old, but that doesn’t mean it’s ineffective. It’s a modern method and even a necessity that you should add to your marketing mix. In addition to its ease, unlike search engine advertising and social media, when a customer signs up for your mailing list, they are an actual customer. Email marketing has proven to be effective in building strong, direct relationships with your customers, thus increasing your sales.

In a rapidly changing technological world, traditional marketing methods no longer meet the needs of companies and businesses. E-mail marketing, or in other words, digital marketing, is the leader today, due to its low cost compared to traditional methods, its flexibility and adaptability to customers according to their desires and needs, and its speed in reaching a wide audience in moments! In its simple concept, it is all marketing methods related to technology and the Internet, such as smartphones, social media, search engines, email, and others.

What is Email Marketing?

Email marketing is simply sending a message about your services, products, or even your company to your mailing list (emails that have agreed to receive emails from you). It contributes effectively and powerfully to promotion, expanding your fan base, and gaining the attention and loyalty of your brand. It is worth noting that the most important factors in successful email marketing are to avoid sending a single message to all members of the list, but rather to customize and direct it according to the preferences and interests of each customer.

What will email marketing add to your promotional plan?

Email marketing is an essential aspect of growing and managing your business. Here are the top reasons why you should adopt it in your business:

First: Electronic marketing by mail is the marketing channel with the highest returns:

The latest statistics in 2019 show that the return on investment of $1 in email marketing is $42. It also derives its strength from the low cost compared to other marketing options.

Second: E-mail marketing will help achieve 4 main goals:

1- Sale:

Sending a discount or special offer by email, as well as greetings, welcome messages, and messages directed to empty shopping cart owners will contribute to achieving and increasing sales.

2- Brand awareness:

Your inbox is private and individual, making it a dedicated advertising space for your favorite brands and publications. This means that a customer who has been added to your mailing list is interested in your store.

3- Customer loyalty:

By personalizing and targeting customers according to their interests, offering promotions to build relationships and buy user satisfaction, and also providing inspiring and useful news content, you will be able to build a strong relationship with your audience through email marketing.

4- Improvement:

The feedback provided by email marketing, and getting to know the customers’ opinions and comments about the advertisement and the product will contribute to taking the mentioned points into consideration and thus increasing the quality of the service or product and even the advertisement itself. Now if you are not using email marketing in your marketing strategy and in improving your store, think again!

Steps to start email marketing campaigns:

Email marketing is a broad specialty, with many tools, techniques, and terminology. It is natural to be a bit confused at first, so don’t worry. Here is how to do email marketing before launching your first email campaign. With these steps, you will follow a distinct plan, avoiding any obstacles that may stand in your way:

1- Choosing the right email service provider:

Choosing the best service provider for you is the first step on which you will build the subsequent steps, as it is the place that contains your incoming, outgoing, and unwanted messages. You have many options, the most famous of which are Gmail from Google, HubSpot, Yahoo, Outlook from Microsoft, and others. One of the most important criteria that will contribute to your choice is information security. Your customers’ sensitive information should not be made public, but rather the privacy and confidentiality of their information should be maintained, and it should be protected from theft or misuse.

2- Build your mailing list:

After selecting a service provider, you need to collect the email addresses of your website visitors that you will include in your email marketing campaign, so you must include the email in the registration form on your website to create it. But make sure to give them the option to (subscribe to the mailing list), and encourage them to activate it by increasing their desire to learn about your store, and the latest products and offers. Asking for their permission will prevent your messages from turning into spam, and also prevent customers from turning away from your company and turning to competitors. It will also protect you from being exposed to legal accountability due to your violation of the rules related to controlling the email marketing process.

3- Planning promotional content:

Now that you have your mailing list, it’s time to plan your messages and figure out what to consider when writing your email as part of your marketing plan:

First, you need to specify several things before pressing the submit button:

1. Does your message have real added value? The advertising message should be attractive, concise, organized, and have an appropriate title.
2. How relevant is this value to the recipient? One of the advantages of email is its flexibility or customizability and adaptability to the customer’s interests and also the time he prefers.
3. How relevant is the content to your company’s business?
4. What is the need to use proven business technologies such as infographics, videos, etc.?
5. Is the sending time appropriate? No matter how well-strategized your messages are, they may fail if sent at the wrong time.

But what content can you provide through email marketing?

Types of messages in e-mail marketing:

Here are some popular examples of emails you can use in your campaign:

First, promotional emails and offers

Email marketing campaigns are used to promote a special offer, new product, e-book, or webinar. A campaign can consist of 3 to 10 emails sent over several days or weeks. Promotional emails contain a clear call to action – or CTA. A CTA is the specific action you want the reader to take, whether it’s visiting a web page or making a purchase. This type of marketing email is sent when necessary, to suit your business circumstances.

Second: Informational emails with educational content about your blog:

In other words, newsletters are news related to your brand. For example, you might tell your mailing list subscribers about a new product you are working on. You should write about what will motivate and interest them, and motivate them to read the content of the email. Newsletters are sent according to a specific schedule (weekly, biweekly, monthly). The main goal is to keep your customers in constant and direct contact with your company. As a result, it is an opportunity to share ideas, inspiration, and tips and provide value to your followers and audience.

Third: Announcements:

Email is ideal for reaching customers with company announcements, and informing them about new products, service changes, etc.

Contract with our steps for integrated marketing services and more loyal customers:

There is no need to be confused amidst the multitude and diversity of e-marketing methods. Khatana Company will be with you step by step and will help you choose the ideal marketing mix, which will give your brand impressive results, from attracting new customers to retaining your current customers and expanding your audience base. Thus, you will notice the impact it will have on your store. Your investment in marketing with Khutana will yield excellent returns.

Khutana meets the needs of our customers with high quality and revenue control:

Do you need successful marketing plans and procedures? Here is the ideal partner and assistant, Khutana Digital Marketing Company, which is characterized by:

• Providing all types of digital marketing services
• Marketing consulting too
• Competitor and market studies
• An approach that achieves the highest performance standards OKRs & KPIs
• Monitoring the company’s marketing revenues

Everything related to building your vision, identity, and other assistance and procedures that will contribute to the success of your campaign and the spread of your brand.

In this article, we have provided all the basic information related to the process of electronic marketing by mail, and how to benefit from it in your marketing plan. Do not let the age of this method prevent you from using it and using it strongly in marketing your brand! There is no need to be confused during digital marketing for your brand. Our steps will be with you step by step on your way to taking your place in the market, building your fan base, and ensuring impressive results. Learn about email marketing services and how we build your mailing list with Khutana E-marketing.

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