SEO with 3 sets of optimization tools

Search Engine Optimization (SEO) is like a large container that contains a huge amount of different liquids, and your website is one of these liquids, which you must modify to reduce its density so that it floats to the surface. This is where Search Engine Optimization (SEO) comes in, which is a set of rules and steps that if you follow them, will make your site top the search list for certain words, which will increase visits to your site and bring you profits.

SEO has become a widely used word today, and you must have heard of it before you may have searched a lot for the best methods that can be followed to achieve the best benefit from SEO to get your site to the first page, and perhaps the first position in the search engine. We will be together in this article with a comprehensive reading about the most important steps that must be followed to improve visits to your site and make it appear in the search engine. We will also go through an explanatory study about search engines how they work, and the steps they follow to archive information within them, as this matter is the nucleus of the launch for you to achieve your desired goal and objective from building your website and how to deal with it, understand it, analyze it and study it.

Understand your target customers and then understand SEO.

My dear friend, if you own a marketing website or a personal blogging website, do not forget that you are a content writer who provides information to the public, and this public wants this information and its clarity. Therefore, make your articles a destination for customers and link you and the public trust. This is done by understanding and studying the needs of customers and working extensively to meet these needs and present them in an ideal and sufficient manner to the reader.

Now, after understanding your customers, knowing their needs, and meeting them, you should turn your attention to search engines and seek to know how they work. Go to the search engines carrying in your bag the most important words you extracted from your custom men’s searches, as the search engine works through a group of algorithms that interact with each other through complex and detailed processes, to ultimately determine the order of a specific page at the beginning, followed by another page and then pages that follow it.

The most important feature to determine the quality of your site and give it confidence by the search engine engines is the links, so you must build a strong network of links from sites that work in the same field as you and have a good ranking in search engines, in addition to building your site on the most important keywords extracted from your customers’ search. The third factor is the page’s programming code and focusing on its speed and compatibility with all types of browsers.

How does a search engine work?

You should know that all search engines perform three operations in order. These operations are performed automatically by the search engine, but some of them need some help from you to be optimal. These functions are crawling, indexing, and ranking. Because of the importance of these operations, we will expand on explaining each one separately. You can view Google Search Engine Optimization: 8 Strategies to Top the First Page as one of the most important search engines. The following is a detailed explanation of how the search engine works.

First search engine crawling process

This process is done by very precise algorithms and software, which are constantly and continuously developed by Google and other search engines to do their job in the best possible way. These software are called search spider bots and according to these spiders, the search engine takes its main name Google Bot for example. The crawling process starts from the URL link, as when the search engine finds a link to a new page it directs its spiders directly to it.

These spiders read this page and understand its content in detail “as you are reading now”, and they also analyze all the content on the page from images, videos, files, and anything else. The importance of linking the content of the site and its pages with internal links comes from the crawling process, as when spiders read a specific page and find a link to another page inside it, they crawl to that page and analyze its content. Then, after completing the content analysis, the spiders send it to the indexing process.

Second, the indexing process

Every search engine has a huge database, similar to a notebook that records every thought and word that comes your way during your day, but it is a little more complicated than that. Search spiders send all the information they have analyzed while crawling into this database, and this content of words, images, links, and everything else is recorded digitally within this index, to be later sorted, which is the final process that the search engine performs.

Third, the arrangement process

After registering the information of a page in the search engine index, this engine does not place it in a random order in its database, and this order is based on many factors that facilitate the process of extracting this page when requested or searched for at some time. Here the quality of sites varies among them and a page from a site should appear on the first page of the search, and another page from another site to appear on the fifth page.

The sorting process depends on the characteristics, the most important of which we will mention:

1- Site map:

It is usually an XML file that contains all the contents of your site, and this file is not fixed in its content, as any modification made to your site is also modified on it, as well as any addition or deletion. The sitemap is the means of identification that you provide to Google about your site, and this is what makes it easier for spiders to crawl your site and then the indexing and ranking process.

2- Keywords:

These are the words that users search for and your content or article will appear based on working on these words. Their types are:

1. Short words that consist of only one word and are difficult to compete with.
2. Medium-length keywords consist of two or three words and are also moderately competitive.
3. Long tail keywords are keywords that consist of several words and are easy to compete with, but also rarely searched for.

3- Content:

It includes the quality and exclusivity of the content, and it is also important that the content is based on keywords as well as linking the content to each other with links in an ideal way, and gives the complete idea about the targeted topic, and if you have video content on YouTube, this is an article about YouTube SEO, videos are issued in search results and get the highest percentage of views with 5 analysis tools that will help you completely.

4- Internal and external links:

The most important process to gain the trust of search engines and facilitate the crawling of search spiders to you, and the links are:

1. Internal links (internal backlink): This process involves placing a link to an old page of your site within a new page. It is an important process for linking the site together and facilitating users’ navigation within your site, as well as facilitating the movement of crawling spiders within the site.
2. External links (external backlinks or guest posts): This process involves placing links to your site within other sites. It is a very important process when done correctly, when you choose the right sites to place these links on, as these sites must have quality content. When they are sites trusted by the search engine and the public, this will also gain your site great trust.

HTML -5:

It includes the appearance of the page, such as the title and description, and is very important because it depends on the encoded digital writing, which is what spiders read and ultimately deal with.

6- System and structure:

It is represented by the speed of loading the page, its compatibility with browsers, as well as its compatibility with mobile, desktop, and other devices that can be searched through, and the method of writing the fixed URL, which is very important.

We can consider the above-mentioned factors as the most important things to talk about, but they do not include all the details, as there are technical and logistical matters that are difficult for us to explain. Here lies the importance of relying on specialists who play some very important roles to achieve the ideal success of your site and make it appear in a unique and useful way to the user in the simplest possible way.

Why should you rely on an SEO expert to ensure search engine friendliness?

An SEO expert (short for Search Engine Optimization Expert) is someone who deals with the website and the mechanism of linking it to the search engine and classifying it within the sites. This expert works on building high-quality external and internal links that earn the site a good ranking. He also works on checking the speed of the site and its compatibility with the types of devices that can be searched through. He also works on coordinating and studying keywords and linking them to external and internal links to prove their ownership of your site to search engines. Khutana has SEO experts ready to help you at any time.

The SEO expert also studies all the pages on the site and ensures their quality, in addition to creating a site map that enables search spiders to crawl the site pages and index them in an ideal way, thus retrieving them when requested and searching for them in the fastest way. These tasks and many others, such as coordinating images and files within the site, using ideal site optimization tools, and distinguishing between their tasks, fall on the shoulders of the SEO expert, who proves the quality of his work by topping the sites in the first ranks and gaining visits according to the desired numbers.

The most important tools to improve your site on the search engine

First, Google search console:

It is the most important tool in the process of improving websites, provided for free by the giant Google company. It is also called (Webmaster Tools). This tool provides reports on the traffic on your website, the website’s classifications, and most importantly, the keywords. It emphasizes in its guide that your website is provided to users, so you must achieve their goal of finding what they are looking for. It also warns against deceiving users on your website using one of the devious methods.

Second, backlink tools:

There is a large group of tools for this purpose, the most important of which are Ahrefs and Majestic, as these tools allow users to analyze the websites linked to their site, as well as analyze competitors’ sites and access the sites linked to them. This allows you to understand your competitors more and may introduce you to new sites that you were ignoring that you can link your site to.

Thirdly, SEO platforms

These platforms combine all the tools you need to improve your site on the search engine. These platforms are numerous and differ from one another in the advantages they offer to their users. We mention the most important of them, Moz and Linkdex, as these platforms provide you with reports on the most searched words, study your keywords, and provide solutions to some of your site’s problems after discovering those problems.

Don’t over-optimize your site for search engines.

Yes, my friend, you read the title correctly. Don’t worry. As we mentioned earlier, your site gains its real value from its content (information or brand), and this content is what the audience demands, and the role of SEO comes in raising the site’s ranking and bringing in large numbers of visitors, but these visitors are only a means to achieve the site’s goal and objective, and the large number of visitors does not indicate the site’s ideal success, so what is the need for a thousand visitors of whom only two buy the brand on the site, and this is just an example to understand what is meant. Therefore, you must define your target audience and strive to reach them specifically, in addition to working to achieve the full benefit of your audience from visiting your site, and this is what exactly determines the value of the site and its level of success.

Now that you have emphasized the idea that you are writing for a reading user, not a search engine, we can move on to talk about some of the tasks that you should avoid neglecting, which are supporting the written content with images, whether for the product you are marketing or to explain the information you are providing. This helps to clarify the image of the written words in the reader’s mind and supports the images with tags that help to rank them in the search engine’s indexing database. You should also focus on the meta description, which is the description that appears to the user in the search list under the title of your article. This description should not exceed 150 characters, giving a complete picture of the information that the visitor will receive within this article.

We must also focus on the word “optimization” as it gives a sense of continuity and hierarchy. Your website will not be on the first page on its first day, nor will it achieve a huge number of visitors in its first week. Therefore, you must be patient and move forward to reach your desired goal. Focus on your content and your audience and leave a little time for search engines. You must not ignore this process of optimizing your website, nor should you devote yourself to it completely. It is only one of a long list of tasks that you are responsible for in completing your website.

You should also focus on avoiding the following:

• Using the keyword irregularly and randomly.
• Use the same keyword in all images on the site and the same description.
• Using images in a random, incomprehensible, and unhelpful way.
• Copying content from other sites.

In conclusion, we find that electronic development has imposed on us patterns that we could not have imagined several years ago, and it has forced us to keep up with the times and its tools, as people’s first reference for information, purchases, and communication has become the Internet, and the starting point for all these processes is the empty search box in the browser. Therefore, you, as a website manager, must also start from this box to understand what is on people’s minds and what occupies their thoughts and leads them to search, as your success and failure are linked to these words that people search for daily and are linked to understanding the search engine and its method of operation.

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