Content Marketing 6 Types Gateway to Opening Up to a Larger Market

Content e-marketing has become an important and necessary part of life. E-marketing is considered one of the most important steps in successful and distinguished commerce, and one of the most important modern marketing methods, as it achieves the highest rates of reaching the target groups in the marketing plan. The term e-marketing is given to all advertising practices and methods related to marketing via the Internet.

Electronic marketing is done via the Internet through social media such as Facebook, Instagram, email, Twitter, AdSense account, Telegram, and electronic applications spread in the Google Play Store such as the Amazon application, the Souq.com application, and other electronic applications and social networking sites. Most business owners have begun to use electronic marketing to reach a large number of customers and a large base of people interested in buying goods online. The electronic marketing we are dealing with is the human activities that contribute to the ease of commercial exchange on the Internet between individuals, and is not limited to the exchange of goods only, but includes marketing for many other services.

Types of content marketing:

Articles:

One of the most commonly used types of content marketing is considered one of the most important and famous electronic marketing methods. The article is written in about 15 to 20 lines in which the features of the product are explained in detail. It is also possible to advise in the form of an article to benefit the customer and gain their trust. This type is used to show your experience and build a good relationship with customers gain their trust and transform them from mere visitors to your site to customers and show how distinguished you are from others. One of the advantages of articles is that they are easy to implement give your audience benefits and added value and gain their trust over time.

Visual Content Marketing – Video:

It is considered one of the most successful methods of electronic marketing through content and it is one of the most enjoyable types of content that the audience prefers over other types. The video also aims to educate the audience about a specific topic that helps in showing that you are an expert and have an advanced mind in your field. The video has two types:

Educational videos:

It is to deliver your services to the customer, so that you talk about your experience in your field, a little about your products, and provide the viewer with important advice about something inspired by your specialty in a short, concise, and entertaining video.

Viral videos:

This means that the content spreads like a virus, and viral videos are ideal because if they have valuable and powerful content, they will spread all over the world without the costs of promotion because your audience will be your marketing tool and you will not need any other kind of marketing.

Designs:

This type of content can be creative because it depends on an attractive idea that is easy for the customer to reach, so you should adopt a simple design with a strong idea with brief, creative, and exciting written content. Many companies use this type of content because it saves time and delivers information to the customer in moments.

E-book:

It is one of the most powerful types of content. It is a small book that adds value to the target audience and provides answers to their questions, especially if the books are free. It helps you create an electronic book with valuable and wonderful content in which you put the essence of your experience and experiments. It includes articles and pictures, and one of its most important features is the maximum benefit to achieve amazing results for you and your company.

Audio content:

It is a distinctive and easy style that requires talent to deliver it. It is an audio content that explains a specific topic. The audio content is easy to consume by the audience as it can be listened to at any time while doing any work.

Characteristics of good content that should be built on electronic content marketing

1 – It should be accessible to everyone, especially the target audience, easy to understand, have scientific value, use terms that suit their educational level, change the lives of customers for the better, and seek to educate them and find solutions to their problems.

2- It should be relevant to your products and services, as it helps you demonstrate your expertise in your field, and includes advice for visitors that encourages them to decide on the product. In the end, the purpose of the content is to benefit the audience and turn the visitor into a distinguished customer.

3- The content must be shareable and interactive, because interaction creates a strong relationship between you and your audience, and the more accessible the content is to the audience, the more willing the audience is to interact with it. It must also be suitable for followers to circulate and share among themselves on social media.

4- The content provided should be distinct and unique from the rest of your competitors because unique content shows the uniqueness of your products. The content should not be directly promoted for your services, and always remember that the content is designed to benefit the customer and not to sell something directly.

5- Publish the content at the right time, because some content is suitable for a certain time and not for another time. So do not write an article about rain and snow and publish it in the summer.

6- The content should be attractive and of high quality, showing your interest and experience in the field of work, and increasing customers’ trust in you. One of the most important features of good content is its ability to attract the attention of the audience, especially in the era of the flow of information and content of all kinds.

The importance of creating a blog to start the process of electronic marketing with content

1- The blog increases the number of visitors to your site and allows the person to express his thoughts and write about the things he likes to write about.

2- It gives you the space to write and publish attractive and distinctive content related to your field of work and useful to your customers so that some of them will later turn into customers by visiting your site and buying from you.

3- The blog raises the level of your site’s search engine optimization because having a blog on your site encourages you to publish constantly new content, and thus you outperform your competitors who do not have blogs for their sites because having new content on the site is one of the things that search engines prefer.

4- The blog does not cost you much, and sometimes it is free on some websites, which saves you money, in addition to the rapid spread of your content and thus the rapid spread of your services.

5- The blog puts your brand in a leading position and allows you to improve your relationship with your customers. Through these articles, you build an endless relationship of trust and loyalty between you and your customers. This relationship can go beyond being a logical calculation relationship to being an emotional relationship that controls the customer and pushes him towards dealing with you; because he has come to see you as a benefactor to him thanks to the attractive and useful content included in your blog.

How do you choose the right content before starting the content marketing process?

There are many things you should take into consideration when choosing the type of content you will use in marketing, including:

The target audience in online marketing:

The audience of your product or service plays an effective role in choosing the content you will share. It is important to realize that gender and age are important in choosing the type of content, as each company chooses the content according to what suits it from designs, videos, blogs, or e-books so that the content is suitable for the target group.

The type of product or service is important in digital marketing:

In addition to the importance of the target audience, the product you are offering is important to know the type of content you should provide.

Getting customers to know your product is one of the goals of E-marketing:

At the beginning of your journey to attract attention to your brand, the focus is on videos, at this stage, it is better to focus on written content. When launching a new product, use images, as this will make a big difference in the success of your marketing strategy.

Tools to help you with content marketing

Yoast SEO

The most prominent search engine optimization tools, and the most popular tools used in the world. Helps you in (determining the article title, meta tags, keywords and their compatibility with SEO rules, headings, and determining sub-headings and main titles).

Advanced Web Ranking

One of the most important tools for determining the condition of the site, identifying the aspects that help develop your site, and comparing websites with your site.

Similarweb

An important tool that helps in identifying keywords, analyzing site performance, and ranking your site among websites.

Content marketing is a newly adopted process that facilitates the buying and selling processes and communication between customers and merchants and brings together members of the commercial community, which helps promote various goods and products. The main factor in the success of the marketing process is relying on search engines and their importance in displaying the product, and paying attention to electronic advertising so that the product or commodity achieves the highest level of sales. This is what we tried to clarify in this article by drawing the correct features of this important type of marketing so that you can learn more about it. You can contact Khutana E-Marketing Company to cooperate in the latest types of marketing, and to ensure that your products and ideas reach all those interested in them wherever they are.

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