Choosing the right visual identity for my business With 4 important ways
2 Choosing the right visual identity for my business With 4 important ways - Khutana E-Marketing

Choosing the right visual identity for my business With 4 important ways

Choosing a visual identity that suits your project or brand is an important step and the main key to making your brand unique and different from other competing brands. Recently, we have been hearing and seeing the emergence of new company names and brands, and the competition has become strong and is increasing day after day. For your business project to stand out among other projects, it must be characterized by unique qualities and services of high quality.

Have you thought about how to make customers easily and conveniently get to know your business?

Simply put, it depends on how you build and choose the visual identity that accurately expresses your project and the type of services you provide. To learn more about how to choose the ideal visual identity for your project and how to succeed in winning your target audience through it. I will explain this to you easily and clearly during this article. I have put a surprise and a gift for you at the end of the article, so follow until the end.

How did major companies succeed in choosing the best visual identity for them?

During their journey to attract their target audience, major companies and brands have relied on choosing a visual identity that expresses their future vision in a professional manner, which helped in their rapid growth and establishing their visual identity in the minds of customers. If I asked you to imagine a brand, it could be any brand in the world. The first thing that comes to your mind is the brand logo, right?

You may have imagined the Nike or Coca-Cola logo, or maybe it was Mercedes. These brands use colors that reflect their visual identity and make them trustworthy and reliable, as well as their products. To know more, how did these companies succeed in choosing the appropriate visual identity for them? And what did they rely on? Here are three important main points, and the factors that helped them do so:

First, simplicity:

For example, McDonald’s, an American fast food company, relied on simplicity in designing its visual identity logo. It is a distinctive and unconventional logo that is easy to remember even if it only appears for a few seconds. The wonderful success story of McDonald’s is not complete without mentioning the way its famous logo was designed, as it enabled anyone from any geographical area to easily recognize it and its famous restaurants. Therefore, it is very important to rely on simplicity in designing the visual identity of your project. You can also view the visual identity with its 7 elements and its importance in the success of any business – a comprehensive and detailed guide.

Secondly, expressing the company’s message:

These companies were able to choose a distinctive visual identity that could powerfully express their message and products and contribute to creating an attractive emotional impression on potential customers. Therefore, large companies focused on designing a vibrant visual identity that could easily communicate their message and future vision to customers, and enable the audience to learn about the nature of the brand and the services or products it provides. In short, the best way for a company to tell its story and spread its message to the target audience is through designing an innovative and unique visual identity.

Third: The semantic associations of the elements of color and image:

Let’s take a quick tour of the corridors of these companies and how they were able to use inspiring colors that express their visual identity. Colors can set the mood from the first moment a customer sees the visual identity. When we see a color, our brain automatically associates a specific meaning with it. There is a statistic that says that 62-90% of the first impression is due to colors. When people meet for the first time, the vast majority of their first impression is from recognizing colors. You can learn about the appropriate colors from the Visual Identity Colors article. Learn how to choose them to suit your field of work with 3 important criteria.

Studies show that those who consistently wear neutral or black colors have fewer positive impressions, but those who wear brighter colors are more likely to form friendly connections and more specifically. For example, wearing smart black clothes to a job interview increases your chances of being hired. Going back to McDonald’s, it uses red and yellow as two of its primary colors in its visual identity, which gives its brand an impression of professionalism, keeping up with the times and developments. Here is the meaning of these colors in brief:

Red: attracts attention and indicates energy, passion, and enthusiasm.

Yellow: An eye-catching color that expresses optimism and positivity. It is most commonly used in the manufacture of food and agricultural tools.

-The color scheme is an important part of visual identity design and should be easily recognizable across all of a brand’s digital channels.

2 Semantic Associations of Color and Image Elements - Choosing the Visual Identity That Suits My Project? With 4 Important Ways to Choose It - Khutana E-Marketing

We have touched on the key factors that have helped many big brands succeed, and the reason behind this is that they are given great importance in the way we choose our visual identity. If we are smart, we will pay close attention to these factors.

What is the purpose of choosing the optimal visual identity accurately?

If a picture is worth a thousand words, your visual identity is worth a million. It’s one of the best ways your business can project a cohesive image that inspires audiences. Here’s the goal of choosing a visual identity that accurately represents your business:

  • Your visual identity easily communicates your brand’s personality and values to your target audience.
  • It helps you create an emotional connection between your business and the consumers of your products.
  • Make them trust you, and choose you over your competitors.
  • You gain customer loyalty and trust, and thus the chance of getting permanent customers.
  • Make your business stand out and present it in the best light.

Top 4 Ways to Help You Choose the Visual Identity That Suits Your Business

In order to create a distinctive visual identity that is popular and resonates with your target audience, and is able to convey your message to them and attract their attention, we will learn below about four ways that will help you choose the most appropriate identity and thus achieve your goals.

First, flexibility:

Choose a visual identity that can grow with your business, regardless of the type of services you provide. You can customize your visual identity according to your needs.

Secondly, accuracy:

As you embark on the design process, remember that you are not designing for just one day or one week, you are designing for the future of a brand. Visual identity is a way to communicate the essence of your project including your vision, values, direction…etc.

Thirdly, color coordination:

There’s a statistic that says, “Choosing the right color can improve brand recognition by up to 80%.” Different colors affect people differently, and data shows that using certain colors in a logo, product, ad, or website design can easily improve brand recognition by up to 80%. (Source: Reboot online) So make sure you choose colors that you feel accurately represent your business.

Fourth, simplicity:

Steve Jobs said: “It takes a lot of hard work to make something simple.” So you should choose a visual identity that is characterized by simplicity in design so that it is easy to recognize and leaves an attractive impression on customers. There are many examples such as McDonald’s, Coca-Cola, and Nike clothing.

Where do you start on the path to choosing a visual identity?

At Khutana, we offer visual identity design services and provide you with the essence of our experiences in designing and choosing the visual identity that matches your business activity and gives you strength and confidence in front of your customers. We have helped many companies design their visual identities and we are proud to have them as our customers. At Khatana, we help you and show you all the elements you need to include in your visual identity, and we provide you with the best options and advice to design your identity in a distinctive way to put you on the right track.

Remember the gift I promised you at the beginning of the article?

Khutana offers you a free offer for a limited time. If you are interested and want to consult us ask how we can help you grow your project for the better. Contact us now and book your appointment at a time that suits you.

Discover more articles:
Visual identity 7 elements and their importance in the success of any business – a comprehensive guide
4 types of Visual Identity and the Path to Business Growth


Questions about the article Choosing the visual identity that suits my project? With 4 important methods

How do you define visual identity?

A brand’s visual identity is a combination of visual elements such as a logo, color palette, fonts, images, and layout that are intended to evoke a certain emotion in your customers. The combination of these elements should create a sense of trust, memorability, and personality.


What makes a good visual identity?

A consistent visual identity is used consistently across all channels, from the website and marketing materials to social media and customer service interactions. This consistency helps create a strong brand image and build brand recognition.


What are the elements of visual identity?

From visual elements like logos, colors, and shapes to communicative elements like typography, tone, and voice, every element of your brand contributes to how you communicate your values and personality to the world.


What are the 5Cs of visual identity?

The five elements that any visual communication must have to be effective are: Clarity – Color – Contrast – Consistency – Context.

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