Don’t start your project before understanding your customers
Customers are the source of success and continuity for any project, so you need audience analysis services to know your customers well and how they will use your products and services, what is the importance of your services in their lives and what are the strengths, weaknesses, opportunities and threats that your project has, based on the goals you want to achieve and the project’s message and vision, so that you link the customer’s goals to the goals of your project. Competitors are the source of development for any project. The more you understand competitors and how they provide the same products and services to customers, the more you will know how to improve and develop your project and the way it provides these products and services, and the more you will get a larger market share of your target customers in a way that ensures that customers’ ambitions and expectations are met permanently and continuously, in addition to understanding the target audience in Google statistics or Facebook audience analysis.
Why do you need audience analytics services and continuous analysis of your audience?
The market is constantly growing and developing with many events that require you to be flexible to keep up with them. Continuous analysis of your audience helps you keep up with everything that happens in addition to knowing the proactive steps to deal with any variables, which makes you plan for the future more steadily. Customer expectations change from time to time and you can understand the changes in these expectations with continuous analysis. Therefore, Khutana E-Marketing always meets your needs for audience analysis.
Best Target Audience Analysis Tools
Google Analytics – Google Search Console – Ahrefs – SEMrush and other tools that help us deeply understand your target audience in our steps. Learn about our visual identity design, marketing, and brand identity design services.
Customer Questions
What is audience analysis?
Audience analysis is a way to gain information about the people in your target audience to better understand their wants, needs, values, and attitudes.
What are the types of audience analysis?
1- Demographic analysis.
2- Psychographic analysis.
3- Situational analysis.
What are your audience’s needs? How do you know them?
1- Define your target market: Are you targeting the whole world or specific regions?
2- Competitor analysis: Compare what you offer with what others offer and what distinguishes you from them.
3- Identify emotional needs: If your product or service is linked to an emotional need, what is it and how do you arouse it?
4- Consider cultural components: Identify the target customer’s environment and its cultural, cognitive and civilizational components.
5- Be introspective: Anticipate your audience’s needs, whether from market studies, competitors, or the effectiveness and value of your product or service.
6- Narrow your scope of specialization: Do you aim to provide everything or specific things? Do you target all people or specific categories? And so on.
7- Conduct interviews: Enable you to determine the value of your product to your target customers and the developments they want to improve your product… etc.
8- Differentiate your business Understand the gaps that competitors fill and implement differentiation. Such as developing unique features, which may include lower prices, better service, or higher quality materials… etc.
9- Attend relevant events: For example, if your company designs coffee-making products, you can send your marketing team to several different coffee shops within your city.
How to define the target audience? Who is the target?
1- Work with the founder(s) and sales and marketing teams to identify who they envision as their target audience.
2- Identify their gender, age, interests, shopping habits, blogs and influencers they follow marital and family status, etc.
3- Design a test ad through a reach-targeting campaign to measure engagement levels and see the results.
4- Compare your results with Google Analytics audience data so you can identify the demographics of your site visitors.
5- Test your assumptions using Facebook Insights to see where to find your defined audience.
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